Written evidence submitted by Ross Carruthers (END0023)
Some thoughts and concerns regarding the use and abuse of energy drinks by young adults and children
As a teacher of games design at college I have seen the rise of use of energy drinks and gamer sponsorships. Specifically targeted to young gamers from 10 upwards.
I think there was an over focus on under 16. The 17 to 25 age group also needs to be looked at.
Personally I think that rather than an un enforced ban that more needs to be done to raise awareness of how to drink responsibly. Maybe a poster campaign in schools to be safe when drinking energy drinks.
I have personal experience of having to stop one student aged 17 who drank 5 cans daily who started having fits tracked back to anemia probably / allegedly caused by daily consumption of five or more energy drinks. I was responsible for having a word with the shop within college to limit the selling of energy drinks so they had to walk a mile or two to buy them. This for 16 plus age group.
If you take a look on twitch game video channel there is a flood of sponsorship and ads for energy drinks. Take a look at silent sentry channel he glugs them away. He is just one example.
16 to 21 is still a high risk category for abuse.
A few energy drinks may be argued to be acceptable but not five or more a day.
Whilst online I was friends with a young gamer who drank them constantly.
I begged him to look up the effects of energy drinks and talked to the parents who seemed to be oblivious
They are also seen as a performance enhancement. Both in terms of reaction times and in terms of giving a good performance on videos.
I think clear labelling would help and more education for educators and shops within colleges and schools.
Personally I believe one drink a day would probably be fine for anyone who does not have other health issues but people tend to knock them back.
Perhaps a maximum amount of caffeine and taurine?
Schools should teach energy drink awareness. The health risks.
When I was at university people were using and abusing pro plus. I myself drank 5 to 10 cups of strong filter coffee a day for a while.
Any static advertising should have a warning on the advert to drink responsibly and have some url web site for kids, parents and educators to look up the problems of energy drinks on health.
https://www.nhs.uk/news/food-and-diet/warnings-issued-over-energy-drinks/
June 2018