AIFS0032

Written evidence submitted by Hymans Robertson LLP

Executive Summary

Artificial Intelligence is transforming financial services, delivering enhanced customer experiences, operational efficiencies, and improved decision-making. At Hymans Robertson LLP, we recognise AI's potential in enhancing data quality, customer communications, and service delivery.

However, the promise of AI must be balanced against significant risks: data security vulnerabilities, algorithmic bias, and the potential erosion of human judgment in critical financial decisions. We advocate for a proportionate regulatory approach that enables innovation while establishing robust safeguards. The UK has a unique opportunity to create a globally leading AI governance framework that builds on our financial services expertise while avoiding regulatory fragmentation.

About Hymans Robertson

Established in 1921 as a limited liability partnership, Hymans Robertson’s purpose is to help businesses, pension funds and other financial institutions create more certain financial futures for themselves, their employees, members, and customers.

We work alongside our clients to offer independent pensions, investments, benefits and risk consulting services, as well as data and technology solutions.

We have four offices (in Edinburgh, Glasgow, London and Birmingham) and over 1,400 staff including 96 partners, 21 of whom are owning partners.

Our business is B Corp certified by B Lab – a global non-profit network with a mission to inspire and enable people to use business as a force for good.This certification means we have demonstrated high standards of accountability and transparency on various issues, from employee benefits to charitable giving.

As early adopters of innovative technologies in financial services, we have been actively exploring how integrating AI into our service offerings can enhance client outcomes while maintaining rigorous ethical standards. Our approach combines technological advancement with human expertise, allowing us to witness firsthand both the transformative potential of AI and the governance challenges it presents.

We are responding to this inquiry because we believe our unique position at the intersection of pensions, financial advice, and technology implementation gives us valuable insights into how AI can be effectively and responsibly deployed across the financial services sector. Our submission draws on practical experience implementing AI solutions while maintaining robust governance frameworks that protect consumer interests.

How is AI currently used in different sectors of financial services and how is this likely to change over the next ten years?

Current State of AI Adoption in Financial Services

Recent Bank of England and FCA research shows that AI adoption across UK financial services has accelerated dramatically, with 75% of firms now using AI in some capacity, up from 58% in 2022. This significantly outpaces the broader UK economy, where only 15% of businesses report AI adoption.

Within financial services, adoption varies by subsector:

 

Transforming the pensions experience

Within our own specialisation of pensions, AI is significantly impacting the sector through:

Fintech vs. traditional institutions

The research clearly shows interesting dynamics between incumbents and challengers:

Financial services vs. other sectors

The financial services sector substantially outpaces other industries in AI adoption:

This leadership position stems from the sector's data richness, competitive pressures, substantial IT investment capacity, and regulatory demands that AI can help address efficiently.

Future growth areas

Over the next decade, we expect the most significant AI growth to occur in the following areas:

AI is transforming fraud detection, risk management, and regulatory compliance across banking, pensions, and insurance by analysing vast datasets, detecting patterns, and identifying anomalies in real time. While only 2% of AI use cases are fully autonomous, we expect gradual increases in system autonomy as confidence grows.

AI is also enabling personalised financial services, such as retirement planning in the DC pension market, by offering individualised projections based on spending patterns, life circumstances, and behavioural insights.

In regulatory compliance, AI is evolving from rule-checking to contextual understanding, reducing compliance burdens and improving oversight. With 84% of UK financial firms appointing specific AI oversight individuals, governance frameworks will mature alongside technology.

Generative AI applications for customer service and internal productivity are in early stages but are expected to disrupt financial service delivery as they mature.

The AI race continues, with UK Finance reporting that 32% of firms have seen productivity gains and 22% a competitive edge, driving ongoing investment and innovation.

To what extent can AI improve productivity in financial services?

Bridging the UK advice and guidance gap

The UK financial advice market faces a serious accessibility issue that AI is uniquely positioned to address. Currently, only 8% of consumers receive full financial advice, with the remaining 92% making complex financial decisions with limited guidance. This advice gap stems from affordability perceptions, demographic imbalance (88% of advised clients are over 40), and regulatory pressures.

AI improves productivity and accessibility through:

Enhanced adviser productivity: The financial advice process involves collecting and processing vast amounts of client information. Paraplanners and administrative staff spend hours manually reviewing documents, extracting details, and organising client profiles. The labour-intensive nature directly contributes to high costs of financial advice.

AI technologies can transform this process by:

By embedding these efficiencies, we aim to reduce recommendation development time from days to hours, directly addressing cost barriers that currently restrict advice to wealthier segments.

Scalable guidance solutions: AI-powered tools can provide personalised, contextual guidance at a fraction of traditional advice costs, helping consumers understand options without crossing regulatory boundaries into formal "advice."

Transforming the DC pension market

Beyond the adviser market, AI offers significant productivity improvements in the defined contribution (DC) pension sector:

Personalised retirement planning: Traditional retirement planning relies on standardised assumptions about investment returns, inflation, and longevity. AI can dramatically improve this approach by:

Administrative efficiency: Pension administration remains labour-intensive, with significant resources dedicated to routine tasks. AI implementation can reduce processing times for typical member requests while improving accuracy. For example, AI-powered systems can:

The societal benefits are substantial: improved retirement outcomes, more efficient capital allocation, reduced financial anxiety, and greater financial resilience across demographic groups.

What are the risks to financial stability arising from AI and how can they be mitigated?

AI risks and limitations

We believe the key AI risks as follows:

Effective mitigation approaches

Based on our implementation experience, we recommend:

What are the benefits and risks to consumers arising from AI, particularly for vulnerable consumers?

Consumer benefits:

Risks for vulnerable consumers:

Addressing bias and ensuring fairness

We believe fairness and bias mitigation can be achieved through:

Proactive bias detection: Implementing frameworks for identifying and mitigating bias in AI systems, with regular testing across different demographic groups to ensure equitable outcomes.

Explainable AI through accessible techniques: Making AI decisions understandable is crucial for building trust and identifying potential bias. Two important approaches include:

Enhanced accessibility: AI systems must be designed with user-friendliness in mind, ensuring individuals with lower digital literacy or complex financial needs are not excluded.

How can Government and financial regulators strike the right balance between seizing the opportunities of AI but at the same time protecting consumers and mitigating against any threats to financial stability?

Governance and regulatory considerations

Proportionate risk assessment: We recommend a tiered regulatory framework distinguishing between low-risk AI tools and high-risk applications, with mandatory impact assessments before deploying high-risk AI applications. This evaluates operational, legal, reputational, and consumer protection risks while avoiding unnecessary constraints on low-risk applications.

International alignment: The UK should seek alignment with international standards, particularly the EU AI Act, while preserving flexibility to adapt to the UK's unique financial landscape. An outcomes-based approach—grounded in existing financial regulations—would provide a more sustainable model than rigid, prescriptive AI rules.

Leveraging existing standards: Rather than creating an entirely new AI regulatory regime, we should leverage existing frameworks such as:

Global leadership opportunity: The UK can position itself as a global leader in responsible AI governance by:

Accountability & human oversight

AI should not operate in isolation. We advocate for a 'human in the loop' approach ensuring AI-generated insights are reviewed by qualified professionals before decisions are acted upon. This is essential for:

Regulatory and ethical oversight: Ensuring AI outputs align with client best interests, fiduciary responsibilities, and Consumer Duty requirements.

Interpretation of AI outputs: Applying professional judgment to weigh qualitative factors, client emotions, or evolving personal circumstances.

Risk mitigation: Spotting inconsistencies, flagging incorrect assumptions, and intervening when AI produces misleading conclusions.

Consumer trust and adoption: Reassuring clients that their financial future isn't entirely reliant on algorithms.

Effective human oversight can be achieved through:

Conclusion

AI has the potential to transform financial services, improving efficiency, personalising customer experiences, and broadening access to financial advice. However, realising these benefits requires a measured approach. The risks: algorithmic bias, data security vulnerabilities, and the erosion of human judgment must be managed with strong safeguards and regulatory oversight.

A proportionate, risk-based regulatory framework, underpinned by a 'human in the loop' approach, is essential. Rather than introducing restrictive new legislation that could stifle innovation, the UK should leverage existing financial regulations and align with international standards to balance innovation with consumer protection.

The UK has an opportunity to position itself as a global leader in AI governance. The challenge is not in slowing AI's progress, but in shaping its trajectory—ensuring technology enhances, rather than undermines, financial security and prosperity for all.

 

April 2025