Written evidence submitted by Fulwell 73
Response to the Culture, Media and Sport Select Committee Inquiry into British Film and High-End Television
About Fulwell 73
Fulwell 73 was established in 2005 by lifelong friends Ben Winston, Leo Pearlman, Ben Turner, and Gabe Turner. In January 2017, it was announced that James Corden would be joining the company with immediate effect as a fifth partner.
Fulwell 73 strives to make top-quality television and film productions. Based in London and Los Angeles, the company opened its first UK regional office, Fulwell North, in Sunderland. The company’s founding partners have strong connections with Sunderland and a passionate commitment to the North East.
Fulwell 73's television slate is extensive, including many shows with some of the world's top talent; Adele, Ed Sheeran, The Kardashians, One Direction, the Rolling Stones, Jack Whitehall, and Elton John have all made shows with Fulwell 73. Our major motion picture productions include the hit Cinderella.
Fulwell 73 will draw on its history of successful collaboration with major film production companies, streaming services, and broadcasters to attract high profile productions to the new proposed Crown Works Studios complex.
About Cain International
Cain International is a privately held investment firm operating in the United Kingdom, Europe, and the United States. Founded in 2014, the firm invests in real estate debt, equity, and experiential businesses, and currently manages $15.1BN in assets (as of 31 March 2023).
Its UK real estate developments include Islington Square, a landmark mixed-use development in North London, and The Stage, a 2.3-acre mixed-use development in Shoreditch. The firm is also delivering several trophy assets across the US, including One Beverly Hills, a 17.5-acre mixed use development that has been deemed one of the most impactful placemaking projects in the country.
About Crown Works Studios
Fulwell 73, the global entertainment company, and Cain International have set up a joint venture ‘FulwellCain Studios’ to build Crown Works Studios. The plan is to invest £450m to build a new film studio complex in Sunderland in 3 phases between 2024 and 2027. It will be 1.7mn sq. ft, have 20 film stages and be constructed on an 80-acre brownfield site on the south bank of the River Wear in Sunderland.
This new UK second hub for film and high-end television (HETV) production, based in the North East will be one of Europe's largest studio complexes. The project has the active support of Sunderland City Council, which has established a fourth strategic priority: making Sunderland a thriving production centre for the film and HETV industries.
At present, among the 15 largest studio facilities in the UK, there is just over 1.4 million sq. ft. of stage space. Existing facilities plan to add 1.6 million sq. ft. of stage as part of their planned expansions. New purpose-built facilities are expected to ultimately add nearly 2.3 million sq. ft. nationwide Crown Works Studios will account for 416,000 sq. ft. or at least 18% of this new stage space.
Our understanding is that some of the 'planned' increase in capacity elsewhere in the UK is now on hold including major sites such as Sunset Studios and Marlow Studios. Consequently, Crown Works Studios will be a higher percentage of the completed studio space because of the cancellations and delays to other projects.
Written Response:
Executive Summary
The UK film and high-end television (HETV) sectors are a great British success story. There has been a remarkable growth in screen production spending, particularly in the HETV sector, with total spending increasing fivefold between 2013 and 2019.[i] The film and HETV industry generated an estimated £5.6 billion in production value in 2021, supporting 118,000 jobs.
The UK's attractiveness as a global destination for film and HETV production hinges on its competitive financial incentives, infrastructure, and creative talent. However, we are at an inflection point. The shortage of stage space and a skills deficit threaten the UK’s continued success. Key countries are improving their tax incentives, skills base, and studio provision to secure film and HETV productions.
We need to act now to address these issues if the UK is to secure a larger share of the growing market for film and HETV production. The capacity issues are particularly acute in the greater South East where most UK production is located. Existing studios are fully booked, and crew shortages impact the quality and profitability of productions. Evidence suggests the UK is losing productions because of these constraints.
The industry's reliance on a weaker Pound Sterling value to attract productions raises concerns about potential fluctuations and how they could impact the growth of the UK industry. The concentration of the UK industry in the greater South East, a region where the cost of living and thus production costs are high and where there is an acute shortage of both studio space and skilled personnel, is an issue. In addition, recent proposed changes to business rates threaten the success of existing UK studios and the provision of new capacity as bills have increased by 4 to 5x their previous level.
Without adapting the existing UK offer to meet this cost challenge, the UK film and HETV industry could face increasing difficulties.
Our message is simple:
How attractive is the UK as a global destination for the production of film and high-end television?
The UK is an attractive destination for global investment but there is no loyalty to locations or jurisdictions in the industry. Producers compare the cost of production, the facilities and the skills base in different countries and regions and those that offer a more compelling overall package to place production will secure those contracts. If the UK’s offer compared to other countries gets worse in relative terms, then the UK could lose out.
The UK is attractive because we have some good tax breaks and great creative talent. The introduction of HETV Tax Relief in April 2013 was a key factor in a dramatic increase in UK film and HETV production which grew at an annual compound rate of 18.4% between 2013 and 2019. The rate for HETV alone was 33%.[ii] In addition, the UK has the advantage of having English speaking skilled crews and a rich history of film making.
These qualities have delivered increased production spend in the UK, which is growing rapidly especially with the advent of the new HETV sector:
However, the industry is at an inflexion point. Rapid growth is expected for HETV in the next few years, but that production does not need to be based in the UK. The industry could be a ten-billion-pound UK success story in the next few years, or it could rapidly decline as our competitors improve their offer– what we do now will determine which road we take.
The UK can still do better and grab a greater share of the world market. According to Ampere Analysis, USD 238 billion (£185 billion) was spent globally on original content in 2022. The UK currently only captures under 5% of the global market leaving significant room to expand our market share as well benefitting from the overall growth of the industry. To do this we should keep the existing tax reliefs under review to ensure they remain competitive, but the UK also needs to put in place three things:
Crown Works Studios helps achieve each of these three vital objectives through providing the largest studio complex in Europe outside of the greater South East of England. This will secure jobs, economic growth and export earnings for the UK helping level up our country.
What are the barriers to maintaining and increasing overseas investment in the sector?
The film and HETV sector is rightly recognised as one that is booming. However, the UK is in fierce competition to secure productions with a variety of jurisdictions that are improving their offer:
In contrast, UK production is heavily centred in the greater South East and the sector is facing capacity issues with shortages in studio space and crew and a range of emerging policy issues that frustrate its growth:
The biggest capacity issues are the emerging shortage of both studio space and skilled crews, as detailed below.
The shortage of studio space:
Evidence suggests that, outside of the recent period of industrial disruption, “both international and UK film and TV production companies are finding it increasingly difficult to secure space, particularly around production hotspots in London and the South East; existing UK studios are booked out for years in advance and turning away film and TV productions.”[x]
Lambert, Smith Hampton, the UK and Ireland’s largest commercial property network in its 2021 report ‘Sites, Camera, Action. Take 2!’ found that:
This issue is already acute and is set to worsen as demand increases:
The shortage of skilled crew:
This is driving up costs and is not helped by the industries concentration around the greater South East, which is one of the highest cost areas to live in the UK. The issue is widely recognised by noted industry bodies such as the BFI and Screenskills as explored below.
In 2021, the then Department for Digital, Culture, Media, and Sport (DCMS) called on the BFI to undertake a skills review, focusing on scripted film and high-end television production.
The BFI Skills Review released in 2022 recognised that:
ScreenSkills is the UK’s industry-led skills body for the screen industries, their report ‘High-end Television in the UK: 2021/22 workforce research’ and 2022/23 update found that:
Why this matters:
The problems the skills shortage creates were detailed by David Puttnam, in his final speech as President of the Film Distributors Association at BAFTA where he explored the dangers if the UK does not invest in building up the skills base:
What we need:
On studios, there is an increasing demand from studios and streamers for premium production facilities rather than simple warehouses/repurposed industrial spaces due to distinct advantages.
Crown Works Studios stages are purpose-built for film production, with acoustically treated interiors that counteract external disturbances such as aircraft, trains, or rain. Interruptions from these disturbances not only hinder the artistic process but can also lead to significant costs, with a lost day on set potentially costing over £250,000. Furthermore, our stages will be equipped with advanced climate control systems, ensuring a consistent and comfortable environment for the cast and crew and efficient removal of smoke from special effects. The premium stages will provide enhanced versatility with features like adjustable lighting and rigging setups and allow for a greater range of camera angles and VFX.
On skills, Screenskills estimated that to meet the skills gap emerging in the film and HETV sector (June 2022) the UK would need:
This is why many industry leaders such as John McVay, the Chief of PACT, the UK screen sector trade body representing and supporting independent production and distribution companies, have stated “It’s not just about investment, it’s about having a proper labour market strategy.”[xxi]
We believe that the answer is to build a second UK hub for film and HETV production to ensure we have the studio capacity and the pipeline of skills needed to support the growth of the industry and we are taking the following actions:
Crown Works Studios: Action on studio space:
Crown Works Studios: Action on Skills:
Our plan helps meet the UK film and HETV industries skills challenge through the creation of Four Academies in the North East to nurture the regional skills base:
Crown Works Studios will also build links to the Sunderland Armed Forces Partnership which comprises many key institutions across the city of Sunderland, and who support the training of reservists and veterans. This pipeline of future employees will bring significant transferable skills to the screen industries.
What are the benefits and challenges of overseas investment for the UK’s film-making capacity?
The Benefits:
The creative industries are a success story for the UK, with film and High-End TV (HETV) referenced in the Spring Budget by the Chancellor as a "critical sector" to which he would like to give "more momentum". Overseas investment creates jobs and boosts economic growth in the UK, and the film and HETV sector is a key growth sector for the UK.
The £450 million inward investment in the Crown Works Studios would be the largest investment in the North East since Nissan and would achieve a similar impact:
For context the Department for Business and Trade has recently given itself an internal target to support investments that generate 35,000 new jobs outside London and the South East in 2022-23.[xxii]
The Challenges:
This is about how do we ensure that we have the studio capacity and the skilled workforce to meet this demand. These are good challenges to have because they are a product of the industry’s rapid growth, but we must take action to address them or:
What are the current challenges facing the UK’s independent film production sector?
Independent films operate on low profit margins and rely on a thriving wider industry whose activity can effectively cross-subsidise this work by providing a stream of wider work to supplement incomes. Having so much of the UK industry centred in the Greater South East makes productions more expensive and threatens the survival of this sector within the UK.
The creation of a second hub for UK film and HETV production located in the North East will help nurture and grow the independent sector through building a skills ecosystem allowing talent to mix freely in an area where living costs are lower and thereby lower margin projects could become viable. This helps the whole industry by encouraging young talent and projects that may seem commercially difficult but turn into real success stories.
What is the demand for and capacity for production of films with a clear British identity?
There are many different areas in the UK that contribute so much to Britain, but their voice is not being heard. We have found that there is huge interest in North East productions in particular as the industry understands the unique potential of the region, as we explore below.
Unique locations:
The North East in particular has a range of locations which have not been filmed extensively and speak to British heritage whether it is beautiful coastlines, rugged landscapes, impressive castles and old industrial sites etc. These diverse filming locations appeal to producers and filmmakers across a range of genres. The locations are highly supportive of filming, lower in cost and fresh to the lens.
The North East’s locations are already being used in many big budget productions e.g. The Avengers, Transformers, Indiana Jones, but without a studio to base production, the streamers and studios come for a few weeks and then leave. Martin Joy, Unit Production Manager, known for Indiana Jones and the Dial of Destiny and Star Wars: Episode IX – The Rise of Skywalker is one of many that recognises the benefit of having a permanent regional film hub in the North East:
To ensure we realise the potential of the North East, Fulwell 73 and Cain International plan to build a second hub for the UK film and HETV industry at the Crown Works Studio site and we have already secured vital industry backing and are creating a model that can take advantage of the growing demand for studio space in a flexible way.
Crown Works Studios: Industry backing through a unique partnership:
Demonstrating the industry backing for the Crown Works Studios project is the fact that Fulwell 73 have secured the support of the highly influential Creative Artists Agency (CAA) for the Crown Works Studios project. For the last 15yrs CAA have represented Fulwell 73’s interests in the industry, playing a key role in the company’s growth, helping to secure talent for projects, helping to sell completed and development projects and working closely with the business as strategic partners when seeking investment.
CAA is an American talent and sports agency based in Los Angeles, California. Across film, television, music, sports, digital media, marketing, and beyond, it represents thousands of the world’s leading actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters, teams, leagues, chefs, designers, fashion talent, consumer brands, and more.
To put into context the scale and reach that CAA has in the industry, they are the largest pure talent agency in the world, worth over $7b, with 1800 employees and over 2000 clients globally. They have a turnover of over $500m per annum from their TV and film business, the majority of which is derived from packaging content between their on-screen, off-screen and streamer/studio clients.
Crown Works Studios: Creating flexible capacity to maximise UK productions:
Perhaps the greatest challenge that studios face is attracting productions to their facilities, especially if they are a new facility. Many therefore rely on initial long-term leases with a single client, at greatly reduced rates, to underwrite and justify the cost of the initial build. In contrast, Crown Works Studios have a strong relationship with CAA which will allow it to work with the world’s largest agency to bring production to the facility from every streamer and studio on the planet.
The partnership could be game changing for the UK film and HETV production industry as the CAA suggest in the following quote they have provided:
Are the nations and regions of the UK adequately represented and supported in the production of British films?
They are not. The stats speak for themselves. Last year the total spent on film and HETV in the U.K. was 6.27 billion pounds. Less than 1% of this was spent in the North East.
Like most UK regions outside London and the South East, the North East has limited resources when it comes to skilled and experienced production crew. There are pockets of excellence, but the regional availability of crew is small, and the supplier base is relatively thin.
These factors – and the associated costs of temporarily importing crew and service suppliers pose a challenge to attempts to spread the opportunities in film and HETV across the UK nations and regions and build the second hub for UK film and HETV production that we need.
For the North East to take its seat at the top table of film and HETV production, it needs world class infrastructure, and a skilled workforce equipped to deliver for a 21st century studio. This local skills base will need to be built up gradually and this requires a partnership with Government to deliver time limited financial support until this skills cluster can become self-sustaining.
Crown Works Studios: Ensuring real representation for the North East through world leading facilities
Crown Works Studios provides both the infrastructure and has developed a skills plan to help create a new skills cluster for the film and HETV industries in the North East. This is not just a regional studio - this will be one of the largest and best equipped filmmaking complexes in Europe. A global play by a region left behind by one of Britain’s fastest growing sectors.
The project has much already in place:
We are now working in partnership with the UK Government to deliver a package that can ensure the delivery of the Crown Works Studios project. It needs intervention beyond the current UK Film Tax Relief to establish the North East as a world-class hub for major film and HETV productions.
What more can be done to incentivise film and high-end television production in the UK?
Building a second hub for UK film and HETV production:
The most important step is to develop the second UK hub for film and HETV in the North East of England. This won’t detract from the South East it will complement it. By a hub we mean the provision of a major studio with premium studio space and a skilled local workforce, this would be enough for skilled people in the film and HETV sector to make their career in the North East.
Crown Works Studios: Providing premium studios:
It is not just the case that we need the second UK hub but that the North East is especially well placed to provide it. Through Crown Works Studios there is a viable plan with local political support ready to start now. Aligned to Sunderland's Smart City ambitions, CWS will offer high speed connectivity to digital supply chain business, from virtual to post production. This makes the studio ideally suited to take advantage of VFX opportunities as these companies are increasingly looking outside London, for lower costs, but also to capture and retain talent. In London, it is proving very difficult to retain talent in a fiercely competitive market.
Crown Works Studios: Building on the impressive talent present in the North East:
The project will leverage the creativity and the talent of the whole North East to deliver this project, much of this talent currently has to travel south or abroad to find work, with our project it can stay and thrive in the North East:
Crown Works Studios: Delivering the skills pipeline to create a skills cluster of the film and HETV industry:
Crown Works Studios will create the following institutions and courses to nurture and grow the skills pipeline to ensure it becomes self-sustaining and gives the region a real competitive advantage compared to foreign competition:
To inform and bring together these strands Education Partnership North East and Fulwell 73 are developing a comprehensive skills plan for the region. This draws on; practices from across the four UK nations that have been used to shape and inform a skills strategy. It is focusses on building a pan regional approach between education, skills, and the screen sector through a new skills plan to achieve the following:
Crown Works Studios will enable the creation of a strategic skills alliance or ‘hub’ to directly contribute to the local pipeline of skilled freelancers and future employees for the broad screen industries. The hub will consist of four academies – career, Film & TV Production, technical and screen (as described previously). The industry backed centres, or ‘regional spokes’ will consist of selected universities, further education and skills colleges, specialised skills centres, screen agencies, and other providers each delivering industry endorsed curricula.
Crown Works Studios: Nurturing the North East supply chain to create a world beating offering:
Crown Works Studios will stand at the centre of the Northern UK’s creative ecosystem. In addition to the creation of thousands of jobs, its on-site 'Vendor Village' will serve as a hub where businesses, large and small from the creative sector converge, facilitating seamless collaborations. This will support North East businesses more broadly including:
Are the current funding routes, tax credits and governance for the industry fit for purpose?
They are not equipped to deliver the growth the UK film and HETV industry need. As we have detailed, the South East has growing capacity issues, the cost of living is much higher, local political opposition to development is higher and a rapid ramp up in capacity is needed, which the region is not able to deliver. There is a great concentration of funding and support for the industry, but it tends to gravitate to the Greater South East which means we are not using the talents and potential of the whole UK.
The tax credits are good but they must be kept under constant review to ensure the UK’s position remains competitive. We also need to go further by adding to the UK offering and enhancing it by leveraging the skills of the North East in particular, which as we have mentioned elsewhere gets a low proportion of UK spend on original content.
The UK cannot afford to be complacent. This is why we are seeking to work with the UK Government to deliver a second UK hub for film and HETV production. The problem in developing it is as follows:
Research by Screenskills on the distribution of skills shortages across the UK nations and regions found that regional leaders believed the best way to incentivise production was through:
“Financial incentives” which were “the necessary precursor to achieving the ambition of developing and retaining more local crew.” One of the financial incentives referenced was production funds.
We believe it could take a variety of different forms provided the financial package agreed delivered that all-important second UK hub for film and HETV production.
What can the industry and Government do to ensure British film and high-end television can adapt for the future?
Piecemeal reform will not get us to where we need to be, a vision is needed that can build a new industry in the North East – the UK’s second hub for film and HETV production. Here the example of Nissan’s investment in Sunderland many decades ago shows what can be achieved through a partnership between the UK Government and industry. We need that vision and ambition again to secure the growth of the film and HETV industry in the UK. We know it can be done and we are working to make sure it is done through the delivery of Crown Works Studios.
What should be prioritised to ensure a strong skills pipeline and retention in the film and high-end TV industry?
We welcome the current steps being taken to address the skills shortage in the film and HETV sector including:
We now need a partnership between the UK Government and the industry to deliver Crown Works Studios to secure the skills pipeline and to support the UK industry’s long-term growth through creating the second UK hub for film and HETV production. As we have previously stated this requires time limited Government help to put in place the package we need to succeed.
What needs to change to ensure the industry is supporting inclusivity and sustainability.
On inclusivity, the voices of regions such as the North East have been neglected for too long and projects such as Crown Works Studios will help ensure that the creativity and the drive of the regions people is reflected in our country’s creative content.
On sustainability, the industry benefits from having the planned expansion in stage space done in a manner which is sustainable, and Crown Works Studios will lead the way on this. The project emphasises sustainability throughout its developmental and operational phases. The development adheres to stringent sustainable building standards. Operationally, the project sets a precedent in sustainable studio production practices, encompassing everything from materials sourcing to waste management.
Conclusion
The UK needs a second hub for film and HETV production. This will address the deficit in skills and the shortage of stage space that could derail the UK industries growth. Crown Works Studios helps provide this in the North East. It will not detract from the significant capacity the UK has in the greater South East which is facing significant capacity issues. It will provide a vital new addition to the overall UK offer by allowing the UK to remain cost competitive and taking advantage of the under-filmed locations and lower cost of living that there is in the North East.
Crown Works Studios will be the focus of the second hub for UK film and HETV production. It will help the UK secure a greater piece of the international market, generating local jobs and export earnings and benefitting the whole UK industry. To deliver this we need a partnership with the UK Government to deliver a time limited financial support package, which we are working to achieve.
The stakes are high – if a deal cannot be agreed and projects such as Crown Works Studios cannot go ahead then Hungary, France and many other countries stand ready to seize this industry and the jobs and growth will take place elsewhere. The clock is ticking and what is a great British success strategy could become a big, missed opportunity.
We need to address the shortage of skilled crew and studio space in the UK by building that second hub for UK film and tv production in the North East. Crown Works Studios stands ready to do just that, but we need your help.
Questions not answered:
What are the issues facing the UK’s film exhibition sector?
N/A
What more can be done to protect and promote the UK’s screen heritage?
N/A
What are the risks and benefits of artificial intelligence to the sector?
N/A
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[i] https://www.screenskills.com/media/5559/2022-06-23-labour-market-shortages-and-training-investment-needs-research.pdf
[ii] https://www.screenskills.com/media/5559/2022-06-23-labour-market-shortages-and-training-investment-needs-research.pdf
[iii] https://www.screendaily.com/features/france-ramps-up-studios-and-training-with-68-projects-chosen-for-350m-great-image-factory-initiative/5182318.article
[iv] https://www.theguardian.com/film/2023/may/25/australia-is-spending-millions-to-lure-hollywood-productions-but-is-it-worth-it
[v] https://www.o-spi.com/projects/blog-global-incentives-index
[vi] https://www.o-spi.com/projects/blog-global-incentives-index
[vii] https://www.building.co.uk/news/plans-for-750m-marlow-film-studios-progress-amid-local-backlash/5125084.article
[viii] https://deadline.com/2023/04/uk-film-studios-property-tax-hikes-talks-pinewood-valuation-office-agency-1235318457/
[ix] https://www.theguardian.com/business/2022/oct/04/how-pound-slump-could-spark-3bn-film-and-tv-investment-boom
[x] https://www.cityam.com/uk-must-double-production-space-if-its-going-to-keep-up-with-tv-and-film-boom/
[xi] https://www.lsh.co.uk/explore/research-and-views/research/2021/july/film-studios-research-report-2021#:~:text=The%20UK%20is%20believed%20to%20being%20losing%20out,including%20Eastbrook%20Studios%2C%20Dagenham%20and%20Sky%20Studios%20Elstree.
[xii] https://www.lsh.co.uk/explore/research-and-views/research/2021/july/film-studios-research-report-2021#:~:text=The%20UK%20is%20believed%20to%20being%20losing%20out,including%20Eastbrook%20Studios%2C%20Dagenham%20and%20Sky%20Studios%20Elstree.
[xiii] https://www.cityam.com/uk-must-double-production-space-if-its-going-to-keep-up-with-tv-and-film-boom/
[xiv] https://www.knightfrank.com/research/report-library/uk-film-and-television-studios-market-2022-9004.aspx
[xv] https://www.bfi.org.uk/industry-data-insights/reports/bfi-skills-review-2022
[xvi] https://www.screenskills.com/media/5258/high-end-television-workforce-research-2021-22.pdf
[xvii] https://www.screenskills.com/media/7281/hetv-skills-fund-workforce-research-2023-2024.pdf
[xviii] https://www.theguardian.com/film/2023/apr/04/uk-status-cinematic-powerhouse-at-risk-warns-oscar-winner-david-puttnam-bafta
[xix] UK’s status as cinematic powerhouse at risk, warns Oscar winner David Puttnam | Film industry | The Guardian
[xx] New forecast of skills and training needs in film and HETV production - ScreenSkills
[xxi] https://www.cityam.com/film-and-tv-trade-body-says-plunging-pound-doesnt-guarantee-booming-sector/
[xxii] https://committees.parliament.uk/committee/127/public-accounts-committee/news/195545/government-not-doing-enough-to-support-foreign-inward-investment-outside-london/#:~:text=In%20a%20report%20today%20the%20Commons%20Public%20Accounts,varies%20depending%20where%20you%20are%20in%20the%20UK
[xxiii] https://www.sunderland.ac.uk/study/media/#:~:text=Courses%20we%20offer,Guardian%20University%20Guide%2C%202024).
[xxiv] https://www.sunderland.ac.uk/study/media/#:~:text=Courses%20we%20offer,Guardian%20University%20Guide%2C%202024).
[xxv] https://www.northumbria.ac.uk/study-at-northumbria/courses/ba-hons-film-uusfli1/
[xxvi] https://www.televisual.com/news/bfi-funds-9-6m-training-through-skills-clusters/