Skip to main content

Promoting Britain abroad

Inquiry

Tourism is an economic, cultural and social asset. Although it is a devolved matter—England, Scotland, Wales, Northern Ireland and London all have independent tourism bodies—all five organisations work closely with VisitBritain, the national tourism agency. VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy. 

In 2019, inbound tourism to the UK was worth approximately £28.4bn and in ‘usual times’ the sector as a whole employs 4 million people. However, as last year’s ‘Impact of Covid-19 on DCMS sectors’ Report and figures released by VisitBritain highlight, tourism has taken a huge hit as a result of the Covid-19 crisis. Inbound tourism spend fell to £6.2bn in 2020, a decline of 78% on 2019 results. It is currently forecast that in 2021, just £5.3bn will be spent by inbound tourists.

In June 2021, the Government announced its ’Tourism Recovery Plan’ which seeks to recover domestic overnight trip volume and spend by the end of 2022, and inbound visitor numbers and spend by the end of 2023. Other aims include building back a more resilient industry and ensuring that the sector’s recovery benefits all nations and regions.

As well as considering the recovery of the UK as a holiday destination for international travellers, the inquiry will look at how the UK promotes itself overseas, its position as a ‘soft power superpower’ and the role of culture and heritage in the UK’s position on the global stage.

This inquiry is no longer accepting evidence

The deadline for submissions was Thursday 6 January 2022.

Reports, special reports and government responses

View all reports and responses
Second Report - Promoting Britain abroad
Inquiry Promoting Britain abroad
HC 156
Report
Response to this report
Fifth Special Report - Promoting Britain abroad: Government Response to the Committee’s Second Report
HC 1103
Special Report
Fifth Special Report - Promoting Britain abroad: Government Response to the Committee’s Second Report
Inquiry Promoting Britain abroad
HC 1103
Special Report

Oral evidence transcripts

View all oral evidence transcripts
5 July 2022
Inquiry Promoting Britain abroad
Witnesses Department for Digital, Culture, Media and Sport
Oral Evidence
21 June 2022
Inquiry Promoting Britain abroad
Witnesses VisitBritain, and VisitEngland Advisory Board
Oral Evidence
29 March 2022
Inquiry Promoting Britain abroad
Witnesses National Theatre, UK Music, BPI, and Really Useful Group
Oral Evidence
HM Treasury (PBA0052)
Historic Houses (PBA0051)
UKinbound (PBA0049)

Other publications

No other publications published.

Contact us

We can't usually help you with an individual problem or a specific complaint.

  • Email: CommonsCMS@parliament.uk
  • Phone: 020 7219 6188 (general enquiries) | 020 7219 1679 (media enquiries)
  • Address: CMS Committee, House of Commons, London, SW1A 0AA