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Influencer culture

Inquiry

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”.

It will also assess influencer impact when it comes to media and popular culture as well as the positive role they can play, such as raising awareness for a campaign addressing vaccine hesitancy among people from ethnic minority backgrounds.

Read the key points in an interactive summary of the report.

Reports, special reports and government responses

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Twelth report - Influencer culture: Lights, camera, inaction?
Inquiry Influencer culture
Committees Digital, Culture, Media and Sport Committee
HC 258
Report

Oral evidence transcripts

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1 February 2022
Inquiry Influencer culture
Witnesses Department for Digital, Culture, Media and Sport, Department for Digital, Culture, Media and Sport, and Department for Digital, Culture, Media and Sport
Committees Digital, Culture, Media and Sport Committee
Oral Evidence
27 January 2022
Inquiry Influencer culture
Witnesses Advertising Standards Authority, and Competition and Markets Authority
Committees Digital, Culture, Media and Sport Committee
Oral Evidence
18 January 2022
Inquiry Influencer culture
Witnesses Twitter, TikTok, Instagram, and YouTube
Committees Digital, Culture, Media and Sport Committee
Oral Evidence
INF0047 - Influencer culture
Witnesses Twitter
Committees Digital, Culture, Media and Sport Committee
Written Evidence
INF0046 - Influencer culture
Witnesses Competition and Markets Authority
Committees Digital, Culture, Media and Sport Committee
Written Evidence
INF0044 - Influencer culture
Witnesses YouTube
Committees Digital, Culture, Media and Sport Committee
Written Evidence

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