Skip to main content

Influencer culture

Inquiry

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”.

It will also assess influencer impact when it comes to media and popular culture as well as the positive role they can play, such as raising awareness for a campaign addressing vaccine hesitancy among people from ethnic minority backgrounds.

Reports, special reports and government responses

No reports or special reports published.

Oral evidence transcripts

View all oral evidence transcripts
25 November 2021
Inquiry Influencer culture
Witnesses Dr Robyn Caplan (Senior Researcher at Data and Society Research Institute), Becca Lewis (Graduate fellow and PhD candidate at Stanford University), and Sara McCorquodale (Chief Executive and founder of CORQ)
Committees Digital, Culture, Media and Sport Committee
Oral Evidence
25 November 2021
Inquiry Influencer culture
Witnesses Dr Stephanie Alice Baker (Senior Lecturer in Sociology, City University of London), Abbie Richards (Science communicator), and Dr Giovanni De Gregorio (postdoctoral researcher at the Centre for Socio-Legal Studies, University of Oxford)
Committees Digital, Culture, Media and Sport Committee
Oral Evidence
2 November 2021
Inquiry Influencer culture
Witnesses Dr Ysabel Gerrard (Lecturer in Digital Media and Society, University of Sheffield), Professor Sonia Livingstone (Department of Media and Communications, London School of Economics), and Actually Mummy
Committees Digital, Culture, Media and Sport Committee
Oral Evidence
INF0039 - Influencer culture
Witnesses Professor Sonia Livingstone, and Dr Miriam Rahali
Committees Digital, Culture, Media and Sport Committee
Written Evidence
INF0038 - Influencer culture
Witnesses Helen Wills
Committees Digital, Culture, Media and Sport Committee
Written Evidence
INF0036 - Influencer culture
Witnesses Influencer Marketing Trade Body
Committees Digital, Culture, Media and Sport Committee
Written Evidence

Other publications

No other publications published.

Contact us

We can't usually help you with an individual problem or a specific complaint.

  • Email: dcmscom@parliament.uk
  • Phone: (General Enquiries) 020 7219 6188 / (Media Enquiries) 020 7219 6832
  • Address: DCMS Committee, House of Commons, London, SW1A 0AA