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Influencer inquiry to focus on children and families

29 October 2021

The Committee will hear from family influencers, academics, and regulators in the third session of its inquiry into influencer culture. 

Purpose of the session

MPs will examine how issues raised in the inquiry such as consent, labour protections, and mental health relate to children and family influencers. The inquiry is also likely to consider the shortcomings of regulation on the promotion of products and services. 


The ways in which influencers and influencer content affect children as consumers - specifically in terms of body image, digital rights, and advertising - is also on the agenda. In the previous session, the inquiry heard evidence from Amy Hart about abuse she faced following her Love Island appearance and requests for her to publish ‘diet tips for under-13s'. 


Wednesday 3 November

From 10.00am

Panel 1 

  • Dr Catalina Goanta, Assistant Professor in Private Law, Maastricht University 
  • Ed Magee, Chair at National Network for Children in Employment and Entertainment
  • Sergei Urban, founder at The Dad Lab

Panel 2 (from 11.00 approx) 

  • Dr Ysabel Gerrard, Lecturer in Digital Media and Society, University of Sheffield
  • Professor Sonia Livingstone, Department of Media and Communications, London School of Economics
  • Helen Wills, founder at Actually Mummy 

Further information

Image: Parliamentary copyright