Former Love Island contestant and influencer Amy Hart to give evidence to MPs
10 September 2021
The Committee will hear from content creators in its inquiry into Influencer Culture to explore the work of influencers, consider remuneration by third parties, and the role of media platforms in promoting content. Alongside former Love Island contestant Amy Hart will be Anna Whitehouse, author and founder of Mother Pukka, a portal providing parental advice, news and events.
- Watch Parliament TV: Influencer culture
- Inquiry: Influencer culture
- Digital, Culture, Media and Sport Committee
Purpose of the session
The first session of the inquiry heard evidence from influencer Em Sheldon on being the target of internet abuse. This session will examine what drives such harassment, how much support influencers would like, and what support is offered by organisations they work with.
How well regulations are working around influencer marketing, such as ‘advertorial’ content, are also likely to be considered.
Tuesday 14 September
Panel 1 - at 10am
- Amy Hart, content creator, activist and former Love Island contestant
- Anna Whitehouse, content creator, author and founder, Mother Pukka
- Nicole Ocran, Co-Founder, The Creator Union
Panel 2 (from 11.00am approx)
- Amy Bryant-Jeffries, Head of Partnerships, Gleam Futures
- Ben Jeffries, CEO and Co-Founder, Influencer.com
- Brooke Erin Duffy, Associate Professor, Cornell University
The inquiry on Influencer culture was launched in March.