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Influencer culture


The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”.

It will also assess influencer impact when it comes to media and popular culture as well as the positive role they can play, such as raising awareness for a campaign addressing vaccine hesitancy among people from ethnic minority backgrounds.

Read the key points in an interactive summary of the report.

Work news

Influencer culture: MPs call for action on advertising and employment rules to protect children and online performers
The Digital, Culture, Media and Sport Committee publishes its report on influencer culture
9 May 2022
Tech minister questioned on influencer regulation
Chris Philp, Minister for Tech and the Digital Economy, will face questions on how the government plans to regulate and protect influencers
28 January 2022
MPs question Advertising Standards Authority on influencer regulation
MPs question senior figures in the Advertising Standards Agency on influencer advertising regulation.
21 January 2022
Social media giants questioned on online safety and influencer culture
Digital, Culture, Media and Sport Committee holds two separate evidence sessions
17 January 2022
Influencer inquiry to explore online radicalisation
Committee to hold an evidence session into their inquiry on influencer culture
22 November 2021
Influencer inquiry to focus on children and families
Committee to hear from family influencers, academics, and regulators in the third session of its inquiry into influencer culture
29 October 2021
Government urged to act on videos designed to trigger epileptic fits
DCMS Committee Chair has urged the government to seek a commitment from social media companies to clamp down on videos designed to trigger epileptic fits.
22 September 2021
Former Love Island contestant and influencer Amy Hart to give evidence to MPs
Digital, Culture, Media and Sport Committee hears from content creators in inquiry into Influencer Culture
10 September 2021
Experts to appear before MPs examining impact on popular culture
Digital, Culture, Media and Sport Committee questions influencers on how they define the term and what power comes with the role
9 July 2021
Vacancy: Specialist Adviser to the DCMS Committee
The Digital, Culture, Media and Sport Select Committee (DCMS) is looking for a specialist adviser for its inquiry into Influencer culture.
21 April 2021
DCMS Committee to examine the power of influencers
Digital, Culture, Media and Sport Committee launches new inquiry into influencer culture
26 March 2021
Total results 11 (page 1 of 1)

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