Committees

Influencer culture

Inquiry

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”.

It will also assess influencer impact when it comes to media and popular culture as well as the positive role they can play, such as raising awareness for a campaign addressing vaccine hesitancy among people from ethnic minority backgrounds.

Read the key points in an interactive summary of the report.

Upcoming events

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Past events

Tuesday 1 February 2022
9:30am Private
10:00am Public
Influencer culture - Oral evidence 1 February 2022
10:00am
  • Chris Philp MP (Minister for Tech and the Digital Economy at Department for Digital, Culture, Media and Sport)
  • Sarah Connolly (Director, Security and Online Harms at Department for Digital, Culture, Media and Sport)
  • Mark Griffin (Deputy Director, Creative Economy at Department for Digital, Culture, Media and Sport)
The Grimond Room, Portcullis House
Thursday 27 January 2022
9:15am Private
9:30am Public
Influencer culture - Oral evidence 27 January 2022
9:30am
  • Guy Parker (Chief Executive at Advertising Standards Authority)
  • George Lusty (Senior Director for Consumer Protection at Competition and Markets Authority)
The Grimond Room, Portcullis House
Tuesday 18 January 2022
9:30am Private
10:00am Public
Influencer culture - Oral evidence 18 January 2022
10:00am
  • Iain Bundred (Head of Public Policy UK&I at YouTube)
  • Ronan Costello (Senior Public Policy Manager EMEA at Twitter)
  • Tom Gault (UK and Northern Europe Public Policy Lead at Instagram)
  • Elizabeth Kanter (Director of Government Relations and Public Policy at TikTok)
The Grimond Room, Portcullis House
Thursday 25 November 2021
9:30am Private
10:00am Public
Influencer culture - Oral evidence 25 November 2021
10:00am
  • Dr Stephanie Alice Baker
  • Dr Giovanni De Gregorio
  • Abbie Richards
11:00am
  • Dr Robyn Caplan
  • Becca Lewis
  • Sara McCorquodale
The Grimond Room, Portcullis House

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