Influencer advertising regulation
The inquiry into Influencer culture is also likely to consider who, out of regulators, brands, platforms, or influencers themselves, is responsible for ensuring that influencers comply with advertising rules. Representatives from Twitter, YouTube, Instagram, and TikTok explained their advertising policies in the previous session of this inquiry.
- Guy Parker, Chief Executive, Advertising Standards Authority
- George Lusty, Senior Director for Consumer Protection, Competition and Markets Authority