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Regional tourism leaders questioned on whether UK tourism is too London-Centric

28 March 2022

The Digital, Culture, Media and Sport Committee calls in regional tourism leaders to discuss how the UK tourism sector is working with Government to ensure that the entirety of the UK is seen as a tourist destination. MPs are likely to examine how different tourism bodies work together and to what degree they are competing, rather than collaborating.


Tuesday 29 March, The Grimond Room, Portcullis House

At 10.15am

  • Gill Haigh, Managing Director, Cumbria Tourism
  • Allen Simpson, Managing Director, London and Partners
  • Nick Brooks-Sykes, Director of Tourism, Marketing Manchester

At 11.00am

  • Jamie Njoku-Goodwin, Chief Executive, UK Music
  • Jessica Koravos, President, Really Useful Group
  • Kash Bennett, Managing Director, National Theatre
  • Geoff Taylor, Chief Executive Officer, BPI

With Oxford Economics research suggesting that inbound tourism will not recover until 2025 at the earliest, the Committee is expected to explore why funding for marketing UK tourism falls below comparable countries.

The role of music and theatre in drawing in tourism is also on the agenda in this third session of the Promoting Britain Abroad inquiry. The Committee is likely to examine how far music and theatre feature in the Government’s tourism strategy.

Further information

Image: bryan (cc-by-sa/2.0)