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What skills are needed to succeed in the UK's advertising industry?

24 October 2017

The Communications Committee continues to take evidence for its inquiry into the UK's advertising industry, hearing from industry bodies including Direct Marketing UK, the Internet Advertising Bureau UK as well as academic experts.


Tuesday 24 October, Committee Room 2, Palace of Westminster

At 3.30pm

  • Jon Mew, Chief Executive Officer, Internet Advertising Bureau UK
  • Dr Toby Syfret, Director of TV Research, Enders Analysis
  • Professor Douglas West, Professor of Marketing, King's College London

At 4.30pm

  • Paul Bainsfair, Director General, Institute of Practitioners in Advertising
  • Kate Burnett, Managing Director - DMA Talent, Direct Marketing Association UK
  • Raphael Salama, Account Manager, AKQA

Possible lines of questioning

Questions the Committee are likely to ask the first panel are:

  • How could immigration policy better support the advertising industry?
  • Is the current digital advertising market fair, open and competitive?
  • What regulatory or legislative measures, if any, should be adopted?
  • Where are there skills gaps in the industry?

Questions for the second panel are likely to include:

  • What educational or training routes are there for people wishing to join the advertising industry?
  • How should universities and colleges adapt their curriculum to fulfil the advertising industry's skills requirements?
  • What is the future of television, print, radio, out of home and other forms of non-digital advertising?
  • What would be the impact to the advertising industry if the pipeline of international talent was turned off or restricted? 

Further information

Image: iStockphoto