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Wales’ sport and culture under the spotlight as MPs explore Welsh tourism

20 May 2022

From music to theatre, football to rugby, the Welsh Affairs Committee will hear from cultural institutions and sporting groups in Wales as MPs continue evidence gathering as part of the inquiry on Wales as a global tourist destination.

Sport and culture are two of the three pillars identified as Wales’ ‘core offer’ in the Welsh Government’s tourism strategy. As a result, the Welsh Government is prioritising development and marketing resources to boost these areas as key attractions for visitors.

This session will examine sport and culture in Wales further, assessing how they can be used to promote Wales and strengthen the Welsh brand abroad. Members will also be exploring some of the broader challenges and opportunities facing the sector in the wake of the covid-19 pandemic.


Wednesday 25 May in Committee Room 5, Palace of Westminster 


At 9:30am

  • Graeme Farrow, Artistic and Creative Director, Wales Millennium Centre (via zoom)
  • Camilla King, Executive Producer, Llangollen International Musical Eisteddfod (via zoom)
  • Louise Miles-Payne, Director, Creu Cymru and Board Member, UK Theatre (via zoom)
  • Fiona Stewart, Managing Director, Green Man Festival
  • Matthew Williams, Policy and Communications Manager, Welsh Sports Association

Further information

Image: Unsplash