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Call for evidence

Influencer culture

The DCMS Committee is inviting written submissions by 6pm on Friday 7 May addressing the following areas:

  • How would you define ‘influencers’ and ‘influencer culture’? Is this a new phenomenon?
  • Has ‘influencing’ impacted popular culture? If so, how has society and/or culture changed because of this side of social media?
  • Is it right that influencers are predominantly associated with advertising and consumerism, and if not, what other roles to influencers fulfil online?
  • How are tech companies encouraging or disrupting the activities of influencing?
  • How aware are users of the arrangements between influencers and advertisers? Should policymakers, tech companies and influencers and advertisers themselves do more to ensure these arrangements are transparent?
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