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Call for Evidence

Influencer culture

The DCMS Committee is inviting written submissions by 6pm on Friday 7 May addressing the following areas:

  • How would you define ‘influencers’ and ‘influencer culture’? Is this a new phenomenon?
  • Has ‘influencing’ impacted popular culture? If so, how has society and/or culture changed because of this side of social media?
  • Is it right that influencers are predominantly associated with advertising and consumerism, and if not, what other roles to influencers fulfil online?
  • How are tech companies encouraging or disrupting the activities of influencing?
  • How aware are users of the arrangements between influencers and advertisers? Should policymakers, tech companies and influencers and advertisers themselves do more to ensure these arrangements are transparent?

This call for written evidence has now closed.

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